ViralMangoEducation · UGC challenge
LPU #EkMutthiGulaal
A patriotic Holi challenge that hit 7M+ views in its first three days.
views in the first 3 days
The brief
Get students across India talking about #EkMutthiGulaal — LPU's Holi challenge honouring the nation's martyrs, fronted by Founder Chancellor Dr. Ashok Kumar Mittal.
What we did
We seeded the challenge through 200+ Instagram pages, led by six student and humour pages — Epicbro, Thejustbenchers, Bestiiies4ever, Desihumour, Backbenchersworld and Schoolwalibatein — so the hashtag travelled through the feeds students already scroll.
Receipts
Screenshots from the campaign report.
Campaign poster
@thejustbenchers · 300K+ views, circled
@backbenchersworld · 299K+ views, circled
@desihumour · 282K+ views, circled
@epicbro · 257K+ views, circled
@schoolwalibatein · 251K+ views, circled
@bestiiies4ever · 222K+ views, circled
Third-party page screenshots shown as campaign evidence.