Fintech · Reddit seeding

LenDenClub on Reddit

Five organic posts, 245.1K views, and real conversations about P2P lending.

Client: LenDenClub
Platforms: Reddit
Type: Reddit · Fintech

Reddit post insights for an r/Sidehustlesindia post: 125K views.

organic views from 5 posts

organic views

views on one post (95% upvoted)

posts past 25K views

We've run Reddit seeding for Dove too.

The brief

Build awareness and trust for LenDenClub's P2P lending in India's finance and investing subreddits.

What we did

Five long-form, first-person posts in r/IndiaBusiness, r/IndianStreetBets, r/Sidehustlesindia, r/IndianPersonalFinance and Financialplanning_Ind started real discussions about returns, risk and recovery. One became the #6 post of all time on its account.